Hecho Studios created a “Good Habits” campaign for Quip, which features a 60-second spot that displays a wide range of oral care products from a variety of brands and makes the argument that “It doesn’t matter what you use. If you have good habits, you are good.” The push emphasizes how Quip products make good oral hygiene habits simple and includes three versions of TV spots, social, print, digital and out-of-home advertising, including placements on the New York City subway and Times Square.
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