August 10, 2022

Digital Marketing Education

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Ikea “Endlich zu Hause” – says goodbye to Angela Merkel in full page newspaper ad (Germany) Adland®

IKEA, the Swedish flat-pack furniture king, says goodbye to Angela Merkel in a full-page newspaper ad that ran in Germany. 

“Endlich zu Hause”  means ‘finally home’ in English, and Ikea shows a Merkel lookalike kicking back in a comfortable chair, as she deserves after having led Germany for 16 years.

Relax, Angela, take your shoes off, and watch some telly.