February 5, 2023

Digital Marketing Education

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Saatchi & Saatchi, Milano inspire a "fancy Santa"

Saatchi & Saatchi created a humorous 30-second holiday spot for Milano that shows Santa eating one of the brand’s cookies left out for him in a home as his elf companion declares, “These are fancy, Santa.” The cookie inspires the pair to seek out clothing fit for a “fancy Santa,” interrupted by a little girl who walks in on the costume change and disdainfully asks, “Is that my momma’s jacket?”


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