Giant Spoon, Cameo gift videos via holiday sweaters

McDonald’s has opened an online shop, Golden Arches Unlimited, where consumers can purchase branded seasonal items, such as a holiday sweaters, beanies and ornaments. Golin, Turner Duckworth, The Marketing Store and Bamko are the agencies behind the initiative and McDonald’s Colin Mitchell says, “With the Instagram generation, people want really distinctive merchandise and particularly they want to deploy their fandom.”