August 13, 2022

Digital Marketing Education

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Study: Brand values major factor in media buying


Maximum Effort created an “Unspoiler Alert” spot for Peloton in under 48 hours to counteract the effect of the sudden death of Mr. Big from “And Just Like That…” as he works out on one of the brand’s bikes. The ad shows Mr. Big, played by Chris Noth, sitting in front of a fire with Peloton instructor Jess King, who plays the character Allegra in the show, talking about feeling great before a voice-over from Ryan Reynolds says, “And just like that, the world was reminded that regular cycling stimulates and improves your heart, lungs and circulation. … He’s alive.”

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