4. Volkswagen: “Electric Wrapped”
Agency: Type 1/Taxi
At the end of each year, music streaming platform Spotify draws plenty of attention for its annual “Wrapped” campaign, which combines data and tech to help users look back on their year of listening. Knowing this, Volkswagen in Canada planned for a full year to create its own version of the annual music look back. At the beginning of 2021, the auto brand started to add electric-themed tunes to its playlist, including MGMT’s “Electric Feel,” Drake’s “Charged Up,” Katy Perry’s “Electric” and AC/DC’s “High Voltage.” Ultimately, that led to its own version of “Wrapped” designed to highlight the automaker’s focus on electric vehicles.