January 13, 2022

Digital Marketing Education

Latest news and events

Gap, Bissel among brands creating key TikTok moments

Brands will continue to shift media spend to digital in 2021, with influencer marketing taking a larger slice of budgets, predicts Markerly co-founder Justin Kline. Kline also predicts continued success for TikTok and an increase in the use of synthetic media, such as deep fake video technology and virtual influencers, but warns that smart brands will stick with “real, relatable ambassadors.”

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