January 23, 2022

Digital Marketing Education

Latest news and events

Gin brand taps NYC windows for interactive holidays

Bacardi-owned Bombay Sapphire is boosting its ad spend to capitalize on consumers’ thirst for flavored alcohol with a disciplined marketing approach that has both short- and long-term objectives. In this interview, Tom Spaven, Bombay Sapphire’s brand director, discusses how the alcohol purveyor combines live events with digital media, tests e-commerce, maintains art-related sponsorships, and focuses on visuals for its Instagram activations.

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