August 13, 2022

Digital Marketing Education

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Airbnb says "Strangers aren't that strange"

Airbnb’s “Strangers” spot begins ominously with three shaggy walking beasts entering a home on a dark night but as daylight arrives, the creatures simply gaze at the view, play board games, go for a hike, cook dinner and watch movies together. The ad is set to “Beautiful Strangers” by Kevin Morby and ends with the copy, “Strangers aren’t that strange. Try hosting.”