August 12, 2022

Digital Marketing Education

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P&G exec on how industry can accelerate DEI mission

Brands will improve their outreach to people of color by conducting “fishbowl conversations” with employees from under-represented groups both inside and outside of the company and realizing “multicultural marketing is mainstream marketing,” said Marc Pritchard, Procter & Gamble’s chief brand officer. Pritchard added that progress with diversity, equity and inclusion within the industry is hampered by “deeply embedded systemic issues that need to be broken down.”