Gut, Philadelphia compensate for cream cheese shortage

Philadelphia Cream Cheese’s holiday campaign features a documentary-style “Cheesecakers Society” spot, which investigates the scandalous cover-up surrounding the fact that cheesecake was the dessert served at the very first Thanksgiving dinner. The tongue-in-cheek campaign is running across digital, social, print and out-of-home, and Philadelphia’s Megan Magnuson says, “We fully support the honorable Cheesecakers Society in their quest to restore cheesecake to its rightful place at the Thanksgiving table.”