January 13, 2022

Digital Marketing Education

Latest news and events

Successful geofencing requires restraint, respect

Industry executives discuss geofencing as an increasingly viable tool to deliver relevant messaging to mobile consumers within a given area, how it differs from beacons, the importance of refraining from badgering, and creating a “universal profile” for each shopper. Blueshift’s Josh Francia developed a number of geofencing tips for brands, including, “Marry geofencing with privacy, and be up front with the customer.”