January 30, 2023

Digital Marketing Education

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Twitter trials creative text editing tools


Industry executives discuss geofencing as an increasingly viable tool to deliver relevant messaging to mobile consumers within a given area, how it differs from beacons, the importance of refraining from badgering, and creating a “universal profile” for each shopper. Blueshift’s Josh Francia developed a number of geofencing tips for brands, including, “Marry geofencing with privacy, and be up front with the customer.”

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