May 20, 2022

Digital Marketing Education

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W+K taps Kathy Bates as Merge Mansion's Grandma Ursula

Wieden+Kennedy Portland created a debut TV campaign for Metacore’s Merge Mansion that features four spots starring Kathy Bates as the mobile puzzle game character, Grandma Ursula. One 30-second ad shows Bates hiding knives under leaves while another shows her replacing herself with life-sized creepy knitted dolls to fool her granddaughter, and each spot ends with the copy, “What’s Grandma hiding?”