August 13, 2022

Digital Marketing Education

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Dollar Shave Club touts a “Relationship Saver” deal


John Hall outlines five brands that achieved viral social success by using humor, including Dollar Shave Club’s satirical take on corporate culture that attracted almost 26 million YouTube views. The key to viral success is to “offer a solution to a real-world problem in a surprising, clever, and sometimes overly dramatic way,” he writes.

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