January 14, 2022

Digital Marketing Education

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Fordham University | SmartBrief

Mississippi State University is looking for an associate director, marketing. Report to and assist the Executive Senior Associate Athletic Director/External Affairs. Oversee the overall marketing, advertising, and promotion of Mississippi State Athletics, including all sports, programs, events, etc. Collaborate with other external affairs department heads and their units on strategies related to sales, branding, digital/social media, content creation and distribution, and fan engagement. Work with the Executive Senior Associate AD/External Affairs, Associate Athletic Director/Creative Strategy, Assistant Athletic Director/Analytics and Business Strategy, and ticket office to formulate season ticket campaigns surrounding football, men’s basketball, women’s basketball and baseball. Coordinate and execute in-game presentation/production of football; oversee implementation of in-game elements for all other sports. Serve as liaison on marketing efforts related to Learfield/Bulldog Sports Properties; ideation and execution of in-game sponsorship elements. Oversee the student internship program, including recruiting, scheduling and training a team of undergraduate students to accomplish marketing, fan engagement, and social media/creative duties. Work with Associate AD/Creative Strategy on operation and execution of all strategic digital marketing platforms, including retargeting, search advertising, Facebook/Instagram, Twitter, SendPulse, and GetSiteControl etc. Assist the Associate AD/Creative Strategy with licensing and branding efforts, including brand strategy, facility branding, and brand development initiatives. Lead the development and execution of digital fan engagement and marketing platforms and manage analytics to continually improve the fan experience. Minimum qualifications: Bachelor’s degree in Business, Public Relations or related field, with 4 to 5 years of experience in Marketing or Public Relations. Experience in planning and executing large-scale events. Expertise in digital marketing and sales platforms, execution of social media strategies, and data-driven analytics. Working knowledge of philanthropic activities including cultivation, solicitation, and stewardship. Knowledge of licensing and branding principles. Details here.

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