May 16, 2022

Digital Marketing Education

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How influencer marketing is changing for 2022

Influencer marketing is undergoing a transformation and will evolve from a brand awareness tactic to being part of a social commerce strategy in 2022, says Eric Dahan, CEO and co-founder of Open Influence. Dahan shares insights about how marketers can navigate a more fragmented influencer landscape via longer-term partnerships and working with a blend of creators at different levels, from the well-known to microinfluencers.