January 15, 2022

Digital Marketing Education

Latest news and events

OKRP, Ace Hardware tune up "The Ace Holi-DIY Orchestra"



O’Keefe Reinhard & Paul, with Beacon Street Studios, created the “The Ace Holi-DIY Orchestra” spot for Ace Hardware, which features a rendition of “Carol of the Bells” by employees using 65 products sold by the brand. The 60-second spot is being promoted via influencers across TikTok and Instagram, and OKRP’s Andy Sciamanna says, “We wanted it to feel like a full orchestra played at an Ace.”



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