Podcast advertisers grapple with rising rates

Leading brands such as General Mills, Charlotte Tilbury and Ralph Lauren are finding three-dimensional storefronts with digital checkout capabilities to be the next technological evolution in e-commerce, a more entertaining and interactive way to showcase products and a first step into the metaverse, writes Erika Wheless. Experts say brands can also benefit by gleaning anonymized, first-party data, testing new shopping concepts faster, expanding their reach among new shopper groups, and attracting “younger and digitally-native audiences.”