January 17, 2022

Digital Marketing Education

Latest news and events

2021 in Review: 5 best social media moves by brands

Logo changes

If your brand has been mentioned in one of Emily Zugay’s videos, congratulations. The young designer and her deadpan humor have racked up 2 million followers on TikTok, and her brand logo videos regularly pull in millions of views. Zugay became known across social media teams after she “upgraded” the logos of major brands including Amazon, Sephora, and the Detroit Lions (aka the Detriot Lines). Brands are eager to have their logo done, filling the video comment sections with requests. Those who are lucky enough (or sponsor a video) often change their TikTok profile picture to her creation. “It is so uncommon for [these brands] to go off-script,” said Albert Thompson, managing director of digital at Walton Isaacson. “Allowing her to do it on a whim, and then adopting the logo, is unprecedented.”