January 15, 2022

Digital Marketing Education

Latest news and events

2021 in Review: The biggest ad creative executive shuffles


Following big wins at Grey and its parent WPP that included the Modelo account and the majority of the hotly contested $4 billion Coca-Cola business, the agency elevated two of its top execs. Worldwide Chief Creative Officer John Patroulis rose to global creative chairman and president, creative business, while Global Creative Partner Javier Campopiano stepped up as Grey’s new worldwide chief creative officer. Campopiano had previously been approached for the top post at McCann Advertising Network, but in remaining at Grey, in addition to overseeing global creative, he will also play a key role in overseeing the Coke business, leading a team comprising talent from Grey and all WPP agencies within Open X, the holding company’s bespoke unit dedicated to the beverage giant.