August 13, 2022

Digital Marketing Education

Latest news and events

Bager on how OOH helps to "move us all forward"

Out of Home Advertising Association of America President and CEO Anna Bager writes how OOH marketing has adjusted to shifts in modern living, how it addresses digital fatigue and restrictive data, and how it can be combined with QR codes and social media to connect awareness-building to performance marketing. “It’s no longer about one perfect message or one perfect medium — it’s about the synergy it takes to bring us together and move us all forward,” Bager writes.