January 17, 2022

Digital Marketing Education

Latest news and events

How martech is poised for change in 2022



Marketing experts share martech predictions for 2022 following a year of significant moves. Google’s Vidhya Srinivasan expects to see a renewed interest in modeling, while TVDataNow’s John Hamilton expects clean rooms will “deliver insights balanced with security and privacy” and InMobi Marketing Solutions’ Abhay Singhal predicts that Generation Z “will drive how we think about products and ad formats and how we build Web 3.0.”



source