State Farm to debut new NBA push on Christmas Day

For the year ended Dec. 31, 2020, State Farm spent $1.2 billion on advertising in the U.S., a 3.5% drop over the year earlier, according to Ad Age’s Datacenter. In recent weeks, State Farm has been experimenting with the metaverse, the favorite marketing channel du jour of brands, and released its own series of NFTs as part of a virtual treasure hunt.

Last month, the insurer, which has a deep bench of athletic brand ambassadors, was the subject of public complaints when it chose to stand behind Aaron Rodgers following the football player’s public admission that he is not vaccinated against COVID-19.