January 19, 2022

Digital Marketing Education

Latest news and events

Nielsen readies trial of advanced ad measurement tool

IPG Mediabrands is licensing the Gracenote Inclusion Analytics tool, created by Nielsen’s Gracenote, to quantify diversity in linear and streaming TV programming. “Increasingly, advertisers want to invest in programming that reflects the values of their brands and equity-and-inclusion benchmarks are a key part of that,” says Brian Hughes, managing director of audience intelligence and strategy for IPG’s Magna.

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