January 18, 2022

Digital Marketing Education

Latest news and events

Old Spice targets Hispanic market with Univision’s help

Most of Amazon’s ads this holiday season have targeted the Hispanic market, with a heavy presence on Univision, Telemundo and UniMas, according to Samba TV. Eight of the top 10 brands who had the most viewer impressions as determined by Samba TV also included Spanish-language networks among their media mix.

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