January 17, 2022

Digital Marketing Education

Latest news and events

Omnicom co-founder Barry Loughrane dies at 89


Not only did Loughrane work early in his career at Ogilvy, he was director of advertising for C.F. Hathaway (for which Ogilvy created the now legendary “Man in the Hathaway shirt” campaign) and later joined DDB where he ultimately became chairman and CEO. He retired in 1990.

According to his obituary, Loughrane was born in Cleveland, Ohio. His mother was a prima ballerina and his father, who was a CBS radio producer for programs including “Amos & Andy,” died when Loughrane was 16, prompting him to move to New York to seek a new future. After he retired, Loughrane became an avid investor in hydroponic food initiatives, sustainable fish farming, educational advancements and the hospitality industry. 

Subscribe to Ad Age for the latest in advertising and marketing news. 

“I always found him to be intelligent and insightful and a business person,” Rosenshine said. “He certainly understood the mechanics of the agency, certainly understood what was involved in the creation of the merger and we had a good work relationship. It would have been really quite impossible to have formed Omnicom if we didn’t.”



source