January 23, 2022

Digital Marketing Education

Latest news and events

3 trends for B2B marketers in the new year

Full Circle Insights CEO and President Bonnie Crater examines three trends she says will be important for business-to-business marketers in 2022. Crater predicts B2B marketers will consolidate martech stacks, evolve their use of account-based marketing for improved targeting and look to measure digital campaigns beyond engagement.