August 13, 2022

Digital Marketing Education

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Community Commerce builds trust organically

Community commerce often starts organically with a hobby group and morphs into a trusted place where retail can co-exist — for instance, a cooking site that adds ways to purchase ingredients or cookware. “When you buy from a community that you know well, perhaps even long before they had the opportunity to sell anything to you, you don’t need research skills to know you can trust it,” writes Jim Stirewalt of Marketplacer US.