January 17, 2022

Digital Marketing Education

Latest news and events

TikTok passes Google as most popular web domain

Consumers worldwide are most receptive to advertising on TikTok with Amazon, Instagram, Google and Twitter rounding out the top five, respectively, according to Kantar’s Media Reactions 2021 report. The study found that the most trusted social platforms are YouTube, Google and Facebook, while TikTok is seen as the most innovative, and podcast ads overtook influencer marketing as the top digital media channel for ad equity.

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