January 21, 2022

Digital Marketing Education

Latest news and events

Anytime Fitness gets ‘Real AF’ in 2022 brand platform


The hero spot from the Colle McVoy-led campaign, an inspirational montage of sweat and heavy weights, proclaims, “We’re working on something more real, with a coach that doesn’t just spot you, but sees the real you.” The video emphasizes the brand’s come-as-you are mentality, even giving a nod to pronoun inclusion.

The “Real AF” creative campaign will air on national TV, digital, print, streaming audio and social beginning today. 



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