January 23, 2022

Digital Marketing Education

Latest news and events

Apple parodies filmmaking cliches for iPhone 13 Pro

Apple unveiled two spots, “Haystack” and “In the Dark,” which were created in-house, directed by Somesuch’s Kim Gehrig and showcase the Apple Watch and iPhone 12 Pro. The films are designed to showcase two features: finding your misplaced device (“Haystack”) and taking selfies (“In the Dark”).

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