“See the show” is the tagline for Hard Rock Cafe International’s new multiplatform campaign, which includes print, outdoors, Web and mobile ads, social media, video and an app. The effort from Duncan/Channon, San Francisco, is meant to offer more of a call to action than the restaurant-hotel-casino chain’s previous “You know who you are” campaign, which urged the public to tap its inner rock star, said John Galloway, Hard Rock’s vice president and chief marketing officer.
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