January 16, 2022

Digital Marketing Education

Latest news and events

Pabst Blue Ribbon posts multiple X-rated tweets

The initial Tweet, published at 8:31 am on Monday, read “Not drinking this January? Try eating ass!” The remark appeared to be a reference to the brand’s Jan. 1 introduction of “Wet January,” a provocative play on the “Dry January” public health campaign meant to limit alcohol consumption in the year’s first month. The Pabst take featured illustrated artwork showing Pabst cans amid a Jet ski and dolphins.

Pabst Brewing Company, based in San Antonio, markets the flagship Pabst brand along with several regional heritage brews including Lone Star, Rainier, Schlitz, Old Style, National Bohemian, Stag, Stroh’s and Old Milwaukee.

Numerous brands have been compromised by hackers in various ways in recent months, some more mischievously than others. McDonald’s last month fielded complaints that a source code containing a racist message accompanied its release of an NFT commemorating its McRib sandwich. The social media platform Twitch saw its source code exposed and published online in October. Candy maker Ferarra Candy was hacked in October in a move that disrupted its manufacturing capabilities.