August 13, 2022

Digital Marketing Education

Latest news and events

Emerging tech firms bet on mobile text commerce

Nearly 500 marketing technologists surveyed say their most pressing issue for the new year is privacy, followed by “the power of story and content in video and audio,” artificial intelligence, metaverse, web3 technologies, environmental, social and corporate responsibility, and “marketing fortresses” such as Facebook, Reddit and others. Respondents said privacy issues will require them to invest in technologies related to first-party data, mass personalization and more contextual targeting, among others.

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