January 23, 2022

Digital Marketing Education

Latest news and events

Fashion retailers are bringing shopping to games

Possible, with visually-impaired director James Rath, has created a digital push titled “Independence” to tout Tommy Hilfiger’s “Adaptive” fashion collection, which is designed to make it easier for people with disabilities to get dressed. “We all knew we weren’t just making advertising — we were changing the way we approached a fashion campaign every step of the way,” said Possible’s Danielle Trivisonno-Hawley.

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