October 6, 2022

Digital Marketing Education

Latest news and events

Best Buy hops on the retail media bandwagon

Ethan Jakob Craft investigates the progress made by the advertising industry following multiple pledges to invest in Black-owned media and businesses. ReachTV’s Lynnwood Bibbens says, “This is the first year we really had a strong lean-in from agencies, a strong buy-in from the agencies and commitment,” while Revolt Media & TV CEO Detavio Samuels notes, “[T]here are a handful of brands and a handful of major media agencies that are showing up in a big way.”

"); });}