August 11, 2022

Digital Marketing Education

Latest news and events

Corona debuts non-alcoholic ‘Sunbrew’ beer

Corona is introducing a new alcohol-free beer blended with Vitamin D called “Sunbrew,” as it seeks to underline its credentials as a brand “born on the beach” and capitalize on the burgeoning non-alcoholic drinks market.

The brew, which makes its timely debut as consumers grapple with the quandary of how to cut down on alcohol in “Dry January” and fight the midwinter blues at the same time, has been almost three years in the making by the Anheuser-Busch InBev brand. Sunbrew is the first ever non-alcoholic beer to contain Vitamin D, according to Corona Global VP Felipe Ambra, with 30% of the daily value of Vitamin D per 330 ml serving in Canada, the first market where it will be introduced. 

The launch comes as the brand aims to carve out a distinctive proposition in the world of non-alcoholic beer. Its existing alcohol-free beer, Corona Zero, has only been available in Mexico thus far, although there are plans to launch it in Europe early next year.

The idea for Sunbrew came from agency David Miami, which came to Corona with the proposition after working with the brand in China. It will be launched with the tagline of “Sunshine, Anytime” and backed by a TV ad by the agency, helmed by top director Juan Cabral, known for iconic commercials such as Cadbury’s “Gorilla” and Sony Bravia’s “Balls.”