January 18, 2022

Digital Marketing Education

Latest news and events

Super Bowl commercials: QuickBooks to air spot for own brand


Intuit is going to have a busy Super Bowl—after confirming last year that it will again have a spot for its TurboTax brand, the company announced today it will also be advertising its QuickBooks brand in the game.

This is the first time QuickBooks will have its own branded commercial in the game, though it does have Super Bowl experience. As part of a small business contest offering, the brand ran a Super Bowl ad for Death Wish Coffee in 2016 and a spot for GoldieBlox in 2014. Intuit ran its own branded spot in the 2018 Super Bowl.

While QuickBooks has not revealed the February commercial yet, the new spot will be in keeping with the brand’s recently unveiled “Early Start” campaign. A recent 30-second spot showcases the uncertainty that small business owners often experience when dealing with the numbers side of their companies. “QuickBooks can help,” a voiceover says.

See which brands are buying ads in Super Bowl 2022.

RSVP for Ad Age’s Super Bowl event on Feb. 8 at AdAge.com/InDepthSuperBowl.



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