May 18, 2022

Digital Marketing Education

Latest news and events

8 ways B2B marketers can up their social game

The pandemic has accelerated the trend of consumers wanting to engage with and buy from brands that demonstrate purpose, and an increasingly diverse population means audiences, particularly younger consumers, want to see more inclusiveness, Ambreen Ali writes. Other trends Ali notes for 2022 include using technology to deliver sophisticated personalized experiences and testing new ways to deal with a cookie-free world.

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