January 13, 2022

Digital Marketing Education

Latest news and events

DDB Latina’s Juan Carlos Ortiz talks favorite work

Juan Carlos Ortiz, president and creative leader of DDB Latina, says the agency’s US, Europe and Latin America network adopted a consistent creative strategy across its firms and developed a “bull’s-eye” benchmark for evaluating creative. The strategy, which brought DDB Latina 28 Cannes Lions in 2021, looks at shared behaviors instead of specific Latino traditions, Ortiz notes.

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