Frito-Lay taps Rick Astley for "New Year, New You"

Frito-Lay created a “New Year, New You” campaign that stars Rick Astley and is set to his 1987 hit “Never Gonna Give You Up,” with a 30-second spot running across Amazon, YouTube, Instagram and Facebook, plus Spotify audio. The brand is inviting fans to duet with Astley on TikTok and share what they’re not giving up this year via a dedicated site to be entered to win $1,000.



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