May 16, 2022

Digital Marketing Education

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GS&P asks, what if US Capitol rioters had been Black?

Goodby Silverstein & Partners created a campaign for the Courageous Conversation Global Foundation that marks the one-year anniversary of the US Capitol riots and asks, “What if they were Black?” The push, which includes a TikTok challenge and other social content, features T-shirts with airbrushed-art that replace white rioters with Black people and display statistics on the back spotlighting racial bias within the criminal justice system.