May 20, 2022

Digital Marketing Education

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How marketers can reap rewards with blockchain tech



Marketers seeking new data strategies may want to consider the benefits of blockchain technologies that can ensure transparency and trust around the data, especially if it changes, writes Verasity’s Maryam Mahjoub. Blockchain technology also can bolster “security by anonymizing data and setting permissions for data access” and tokenize digital and physical assets.



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