August 13, 2022

Digital Marketing Education

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McCann London names BBH’s Polly McMorrow CEO

McMorrow joins as the London agency is riding high creatively, particularly with its work for Microsoft, such as its project imagining Xbox’s video games as tourist destinations, and bringing isolated seniors closer to grandchildren via gaming with Beyond Generations, one of Ad Age’s Top 30 ads of the year. It has also won new business including expanded duties for delivery app Just Eat. 

McMorrow worked for BBH for over 14 years, joining as an account executive and rising to managing director in June 2020. During her time there she helped produce work including the award-wining “Clowns” commercial for Audi.

“I’m immensely proud to be joining McCann, an organisation I have watched and admired for some time,” she stated. “They have a modern, creative and pluralist approach and I’m excited to be joining such a brilliant team who share my passion for creativity, along with a genuine love of clients and their business. After 14 wonderful years, BBH will always hold a place in my heart, and I now look forward to this new challenge.”

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The London appointment is the latest in a series of senior hires at McCann. The agency hired Alex Lopez, Nike’s global VP for brand marketing and global men’s creative director, to become its new president and global chief creative officer in late September. McCann’s New York office also elevated former Global Executive Creative Directors and Executive VPs Pierre Lipton and Shayne Millington to the roles of co-chief creative officers, while former Executive Creative Directors and Executive VPs Caprice Yu and Cristina Rodriguez Reina stepped up to global executive creative directors.