May 22, 2022

Digital Marketing Education

Latest news and events

NBCU launches first-data powerhouse | SmartBrief

NBCUniversal unveiled NBCU ID, a new identifier that consolidates first-party data across its TV, park and resort businesses, and Audience Insights Hub, a data clean room that enables brands to integrate their data into NBCU’s One Platform. NBCU also added Facebook, Instagram and The Trade Desk as partners to the commerce portion of One Platform.

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