August 13, 2022

Digital Marketing Education

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Top 5 best brand NFTs ranked: January 6, 2022

No. 2: Under Armour: Stephen Curry Sneaker

Last month, Under Armour and agency Berlin Cameron celebrated NBA star Stephen Curry’s record-breaking 2,974th three-point shot with a virtual replica of the sneaker he was wearing during the historic moment: Under Armour’s Curry Flow 9. Buyers of the virtual shoe will be able to outfit their avatars in it across multiple digital platforms, like Decentraland, Gala Games and The Sandbox. 2,974 NFTs were available in the line, starting at $333 each, and sold out in under 30 minutes.