A real cash cow and an Insecure-inspired scavenger hunt: Agency Brief

Wells Enterprises, the parent company of Blue Bunny, Halo Top and Bomb Pop, has named Gale as its lead agency for the brand’s media, growth strategy and social businesses. Creative duties will be split between Gale and Stagwell sibling agencies Observatory and Wolfgang for Bomb Pop, Blue Bunny and Halo Top, respectively.

“This is an exciting partnership as it enables us to demonstrate our data-driven, strategic approach to storytelling and rooting ideas in real audiences,” Gale CEO Brad Simms said in a statement. “Wells was looking for a fully integrated marketing partner, and we look forward to helping them end-to-end, from audience definition to brand and media strategy to modern storytelling.”

Gale’s first work for the brands is expected to roll out in April 2022, including a national creative campaign for Bomb Pop.

Just Briefly

Brand and communications agency Human Design has brought on Lou Pinto as its first executive director, people and operations. Pinto has 17 years of experience in multiple human resources and operations roles, most recently serving as a consultant to startup and small agencies across the country such as Green Stone, Colossus Creative, Spectacle Strategy, and The Venturous. Previously, she was the HR and operations lead at WorkInProgress and associate director at CPB.

All Star Code, an organization dedicated to teaching young men of color to learn how to code, this week unveiled a new brand identity and website created pro bono by IPG agency Elephant. The website design and voice is the first iteration of the organization’s new brand platform called “Hello World.”

E-bike and e-scooter manufacturer Pure Electric appointed London-based agency Above+Beyond as its first creative and strategic partner.