August 11, 2022

Digital Marketing Education

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Audigent pinpoints rising, declining publisher segments

Audigent analysis of first-party data from partner publishers via its data management platform revealed gyms and athletic clubs are the consumer segment with the highest growth at 185% from October and November 2020 to the same timing last year. The concert and music festival tickets segment also saw significant growth, while the biggest decline was for diapers and baby hygiene products.