May 15, 2022

Digital Marketing Education

Latest news and events

NBA, Dwyane Wade mark MLK Day with "Imagine"



The NBA created an in-house 30-second “Imagine” spot for Martin Luther King Jr. Day on Jan. 17, which shows children watching footage of King’s “The American Dream” speech while Dwyane Wade provides commentary urging young people to use their power to change the world. The ad is running during NBA games on TV and across digital and social, and the push includes live activations in January with league updates using #NBAonMLK.



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